Top Ultracasual Games on Android in the UK: Q1 2025

The first quarter of 2025 has seen some interesting trends in the ultracasual gaming sector on Android in the United Kingdom. Here’s a closer look at the performance of the top five games, based on data from Sensor Tower.

Perfect Tidy from ABI GLOBAL LTD. experienced a gradual decline in both weekly downloads and revenue. Downloads dropped from approximately 19.9K at the start of January to around 3.7K by the end of March. Revenue followed a similar downward trend, beginning at $694 and decreasing to about $254. Active users showed fluctuations, starting at 59.3K and ending the quarter at roughly 3.7K.

Project Match: ASMR Salon by Casual Joy Games maintained a steady revenue stream throughout the quarter, peaking at $393 initially and ending at $231. Although downloads were minimal, active users remained stable, with a slight increase from 10.4K to 8.8K towards the end of March.

Pasta Machine from Lumos Games Teknoloji Yazılım Ve Pazarlama A.Ş. showed consistent performance. Weekly downloads saw minor fluctuations, peaking at 881 in the first week and tapering to 381 by the quarter's end. Revenue remained relatively stable, starting at $224 and closing at $92. Active users hovered around 30K throughout the quarter.

Satiszone: Perfect ASMR Tidy by Sonat Technology Limited saw a rise in downloads, particularly in February, with numbers reaching up to 8.2K before dropping to 2.6K by March's end. Revenue showed a modest increase over the quarter, peaking at $118. Active users grew significantly, from 6.3K to 32.2K, indicating increased engagement.

Draw it by Kwalee Ltd experienced steady revenue throughout the quarter, beginning at $93 and slightly decreasing to $74. Downloads and active users showed a similar pattern, with downloads peaking at 4.7K in mid-February and active users reaching 11K during the same period.

For more detailed insights and data, visit Sensor Tower.